Kate Middleton’s beautiful sapphire blue dress made an instant sensation of its designer, Daniella Issa Helayel. As news of the engagement spread across the world, women could not take their eyes off the bride to be’s beautiful dress. Described as, “flattering, sexy, comfortable and versatile” by the designer herself, this dress epitomizes the elegantly simple styles that have made Issa a household word.
Who is Issa?
The British clothes designer, based in London, has designed clothes since 2001. Inspired to design clothes because she couldn’t find things she liked, friends soon began begging the Brazilian born designer to make pretty things for them. The label was born and the rest is history. Celebrities have liked her style from the beginning, but it is the wedding announcement dress that brought her designs to the forefront of world fashion followers.
Where can I find her clothes?
Issa is now in the midst of launching a website to satisfy the demand for her designs. Many shops and boutiques sell her label. A quick search on the web reveals many sites.
What is her signature style?
Issa likes to design clothes that can be worn anytime and still look great. She loves the beautiful drape of jersey and finds it the perfect medium for expressing her unique and sophisticated style. Belted waists are lovely and flattering, which many believe is what draws such a wide range of body types and ages to her label. Femininity is of the upmost importance and each season she designs dresses and gowns that make women feel beautiful. She credits her Brazilian birthplace with her sense of style and color. She uses worldwide cultural classics and palettes as inspiration.
What are Issa’s future plans?
Issa’s sites are set on a late winter launch of her website. After that she hopes to open her first store in her beloved Brazil. With plans to open 6 salons for her fashions in the coming few years, she is living her motto, “Issa for All”.
Issa designs are perfect for every woman. Keep an eye on this young and talented designer.